Toybox Theatre or just Toybox, who I met through the Festival of Ghouls, and I talked on the phone for about an hour. After bragging about each other's work we talked about partnering up on a new project, and about his possible eviction. Here is what stuck to the ceiling after so much spitballing, blabber and side-of-mouth conversation. In his experience …
Virtual puppet shows are not the most engaging work of art, and you’re competing with existing content makers like Netflix and Disney+ so give it up or good luck.
Live fans are different from online fans; just because over a hundred people come out to your live show it doesn’t mean even a quarter will come out to your virtual show.
The most lucrative online shows are FREE donation-based vs. ticket based. Again, pro content creators are online and on TV for cheaper now so good luck.
Buildup to a show is of utmost importance. How large is yours? I’m talking about your online presence. Try Twitch or a FREE live show regularly like the Bindlestiff Open Stage Variety Show every Monday night, then reveal something big.
One-off virtual shows are hard to monetize because they are there and then they are gone; like ghosts in the woods. It’s best to have an established presence either on YouTube or Twitch and grow your audience there.
Toybox is busy right now being evicted from his house, our partnership hangs in the balance. If only puppets were as good at moving as they are at spitballing, he’d be done, his director hat would be put on and the “action” would begin. Wish us luck.